About Us (original) (raw)
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Making a meaningful, positive impact on the lives of our guests is what drives us. We achieve this by applying the core values that support our mission: We care, follow through, and are always improving as we use our imaginations to make a difference. And we do it all as one pack
Expanding Our
We have continued to grow and work to strengthen who we are over the years. We know that nothing brings a family together like a trip to Great Wolf Lodge.
A messAGE FROM OUR CEO
We have a shared passion to provide an effortless and fun getaway for every family.
John “Murph” MURPHY
Chief Executive Officer
By Families. For Families.
1997
Wisconsin Dells welcomed the first indoor water park hotel called Black Wolf Lodge.
2001
The first lodge-based characters were part of family programming, featuring characters and story time.
2012
In New England, the first indoor adventure park with dry-play attractions was added.
2018
The Atlanta lodge is the first third-generation resort: enhanced theming, additional attractions, and a space that feels like the Northwoods.
2022
Great Wolf Lodge celebrates its 25th Birthday!
Making Family
Making a meaningful, positive impact on the lives of our guests is what drives us. We achieve this by applying the core values that support our mission: We care, follow through, and are always improving as we use our imaginations to make a difference. And we do it all as one pack
Follow Through, Proactive Problem Solving, Ownership, Empathy
Enthusiastic, Team Player, Genuine
Resourceful, Resilient, Open to Change
Curious, Creative, Inventive
Personalized, Invests Time, Appreciative
Follow Through, Proactive Problem Solving, Ownership, Empathy
Enthusiastic, Team Player, Genuine
Resourceful, Resilient, Open to Change
Curious, Creative, Inventive
Personalized, Invests Time, Appreciative
25 Locations
With lodges spread across North America and more on the way Great Wolf Lodge is expanding—and as we grow our pack grows to!