15 Percent Pledge (original) (raw)

The 15 Percent Pledge is a US-based non-profit organization that encourages retailers to pledge at least 15 percent of their shelf-space to Black-owned businesses. The foundation conducts audits, shares its database of Black-owned businesses, and offers business development strategies to participating companies. It was established in 2020 by Aurora James after she created the 15 Percent Pledge initiative on Instagram, following the murder of George Floyd.