2DopeBoyz (original) (raw)

2DOPEBOYZ is an online hip hop music review, news and criticism website launched in 2007 by Meka Udoh and Joel "Shake" Zela, who were former editors at HipHopDX. The website played a central role in hip hop's blog era of the mid-2000s and early 2010s, a period of growth for non-mainstream outlets as music media transitioned from primarily print and radio-based to online outlets and social media. 2DOPEBOYZ and other blogs like it helped promote unsigned and unknown rappers to notoriety, launching the careers of many of the star artists of the period.