ABS-CBN Sports (original) (raw)

ABS-CBN Sports was a sports division of the Philippine media conglomerate ABS-CBN, which aired some of the notable sporting events in the Philippines. ABS-CBN Sports began in 1998 as the main broadcaster for the network-backed basketball league Metropolitan Basketball Association which introduced the home-and-away play format in the Philippine basketball landscape. Simultaneous with that (shortly before the MBA collapsed), it acquired the broadcast rights to the University Athletic Association of the Philippines (UAAP) and National Collegiate Athletic Association (Philippines) (NCAA) collegiate basketball leagues, which bolstered Studio 23's ratings and at the same time aligned further toward the said channel's programming thrust to the youth.