| dbo:abstract |
AdChoices is a self-regulatory program for online interest-based advertising that exists in the United States, Canada and across Europe. The program calls for advertising companies to establish and enforce responsible privacy practices for interest-based advertising, aimed to give consumers enhanced transparency and control. Companies adhere to a set of principles that are enforced by accountability programs. "Interest-based advertising" (also known as "online behavioural advertising" or "behavioral targeting") selectively displays ads based on browsing history, primarily using cookies, to users most likely to identify with and respond to the ad's specific content. The AdChoices icon is shown automatically by companies part of the self-regulatory program, and is meant to indicate to consumers when interest-based advertising data is being collected or used. By clicking on the icon (which is usually found in the top right corner of an online advertisement), a consumer can learn more about the ad or a website's collection practices, and be provided with the ability to opt-out of such targeting. Although it is possible to opt out of interest-based advertising through the AdChoices program(s), opting out does not block advertisements nor prevent tracking of web browsing history by use of other ways (e.g. Flash cookies). The US and Canadian AdChoices programs require that participating companies not use Flash cookies or similar locally shared objects for online interest-based advertising purposes. (en) |
| dbo:wikiPageExternalLink |
http://tupublicidaddigital.org/ http://www.youradchoices.com/ http://youradchoices.ca/ http://youronlinechoices.eu/ |
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45149704 (xsd:integer) |
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12506 (xsd:nonNegativeInteger) |
| dbo:wikiPageRevisionID |
1082786745 (xsd:integer) |
| dbo:wikiPageWikiLink |
dbr:American_Advertising_Federation dbr:Behavioral_targeting dbr:Privacy_Commissioner_of_Canada dbr:Procter_&_Gamble dbr:Online_advertising dbr:Better_Business_Bureau dbr:Bloomberg_L.P. dbr:Internet_privacy dbc:Online_advertising dbr:Comcast dbr:Conde_Nast dbr:General_Motors dbr:Local_shared_object dbr:TRUSTe dbc:Self-regulation dbr:AOL dbr:AT&T dbr:American_Association_of_Advertising_Agencies dbr:Dow_Jones_&_Company dbr:European_Economic_Area dbr:Facebook dbr:Federal_Trade_Commission dbr:HTTP_cookie dbr:Association_of_National_Advertisers dbr:Taboola dbr:Interactive_Advertising_Bureau dbr:Microsoft dbr:Network_Advertising_Initiative dbr:Self-regulatory_organization dbr:Yahoo! dbr:Digital_Advertising_Alliance_of_Canada_(DAAC) dbr:Direct_Marketing_Association_(United_States) dbr:Google_Inc. dbr:AdAge dbr:Advertising_companies dbr:Interest-based_advertising |
| dbp:wikiPageUsesTemplate |
dbt:COI dbt:Reflist dbt:Short_description |
| dcterms:subject |
dbc:Online_advertising dbc:Self-regulation |
| gold:hypernym |
dbr:Program |
| rdf:type |
dbo:Work |
| rdfs:comment |
AdChoices is a self-regulatory program for online interest-based advertising that exists in the United States, Canada and across Europe. The program calls for advertising companies to establish and enforce responsible privacy practices for interest-based advertising, aimed to give consumers enhanced transparency and control. Companies adhere to a set of principles that are enforced by accountability programs. (en) |
| rdfs:label |
AdChoices (en) |
| owl:sameAs |
freebase:AdChoices wikidata:AdChoices https://global.dbpedia.org/id/vfWS |
| prov:wasDerivedFrom |
wikipedia-en:AdChoices?oldid=1082786745&ns=0 |
| foaf:isPrimaryTopicOf |
wikipedia-en:AdChoices |
| is dbo:wikiPageRedirects of |
dbr:Aboutads.info dbr:Digital_Advertising_Alliance |
| is dbo:wikiPageWikiLink of |
dbr:Google_AdSense dbr:Aboutads.info dbr:Advertising_industry dbr:Digital_Advertising_Alliance_of_Canada dbr:European_Association_of_Communication_Agencies dbr:Digital_Advertising_Alliance |
| is foaf:primaryTopic of |
wikipedia-en:AdChoices |