Alliance Truck Parts (original) (raw)

Alliance Truck Parts is an American private brand that provides parts and accessories for heavy-duty trucks. The company was founded in 1998, as Alliance Brand Parts, and is a division of Daimler Truck North America LLC, a wholly owned subsidiary of the Germany's,Daimler Truck AG. The name change to Alliance Truck Parts occurred in first quarter of 2011, so that it would more effectively communicate the brands focus and target market.