Baby Phat (original) (raw)

Baby Phat by Kimora Lee Simmons is a privately held American apparel brand established in 1999 by fashion model, creative director, and entrepreneur, Kimora Lee Simmons. Initially launched as a womenswear offshoot of the menswear label, Phat Farm, Baby Phat by Kimora Lee Simmons eventually grew into a comprehensive lifestyle brand that is widely regarded as one of the most definitive brands of the early aughts era. Baby Phat by Kimora Lee Simmons was re-launched in December 2019.