Be Ugly (original) (raw)

Be Ugly (a.k.a. "Be Marcus I" or "Be Ugly '07") was the name of a campaign that was inspired by the American television series Ugly Betty, which was announced by ABC. It was launched on December 30, 2006, and was used as the slogan for both the show and as a series of PSAs geared towards young women during the series' first season.