Bobo brand (original) (raw)

"Bobo Brand" is an informal name used to refer to a product that is sold inexpensively under an unpopular brand name. These products are perceived as inferior to better-known brands. Though they are less expensive, they are often not lower quality. The expression "Bobo brand" does not refer to a specific brand. It describes a lifestyle: an action of consumption that ratifies the membership to the Bobo group.