Brandless (original) (raw)

Brandless is an American e-commerce company that manufactures and sells products under its own label. Founded by Ido Leffler and Tina Sharkey, it launched in July 2017. On February 10, 2020, the company confirmed it would cease operations. The assets of Brandless were purchased in June 2020 by Clarke Capital Partners and Ikonifi. Brandless subsequently relaunched in the summer of 2020 with Cydni Tetro appointed as CEO. The company raised $118 million in August 2021, one of the largest funding rounds ever to be led by a female CEO.