Click tracking (original) (raw)
Click tracking is when user click behavior or user navigational behavior is collected in order to derive insights and fingerprint users. Click behavior is commonly tracked using server logs which encompass click paths and clicked URLs (Uniform Resource Locator). This log is often presented in a standard format including information like the hostname, date, and username. However, as technology develops, new software allows for in depth analysis of user click behavior using hypervideo tools. Given that the internet can be considered a risky environment, research strives to understand why users click certain links and not others. Research has also been conducted to explore the user experience of privacy with making user personal identification information individually anonymized and improving
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| dbo:abstract | Click tracking is when user click behavior or user navigational behavior is collected in order to derive insights and fingerprint users. Click behavior is commonly tracked using server logs which encompass click paths and clicked URLs (Uniform Resource Locator). This log is often presented in a standard format including information like the hostname, date, and username. However, as technology develops, new software allows for in depth analysis of user click behavior using hypervideo tools. Given that the internet can be considered a risky environment, research strives to understand why users click certain links and not others. Research has also been conducted to explore the user experience of privacy with making user personal identification information individually anonymized and improving how data collection consent forms are written and structured. Click tracking is relevant in several industries including Human-Computer Interaction (HCI), software engineering, and advertising. Email tracking, link tracking, web analytics, and user research are also related concepts and applications of click tracking. A common utilization of click data from click tracking is to improve results' positions from search engines to make their order more relevant to users' needs. Click tracking employs many modern techniques such as machine learning and data mining. (en) |
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| dbo:wikiPageWikiLink | dbr:Third-party_software_component dbr:Cookies_(Internet) dbr:Hypertext_Transfer_Protocol dbr:E-commerce dbr:Web_analytics dbr:Google dbr:Google_Analytics dbr:Google_Chrome dbr:Browser_fingerprint dbr:Machine_learning dbr:Click_analytics dbr:Click_fraud dbr:Click_path dbr:Computer_virus dbr:Email_tracking dbr:Phishing dbr:Supply_and_demand dbr:Software_engineering dbr:Twitter dbr:URL dbr:Data_anonymization dbr:Data_mining dbr:Log_analysis dbr:Database dbr:Facebook dbr:User_experience dbr:Radio-frequency_identification dbr:JavaScript dbr:Hypermedia dbr:Hypervideo dbc:Web_analytics dbr:Advertising dbr:DoubleClick dbr:Human–computer_interaction dbr:Social_bookmarking dbr:Search_engine_results_page dbr:Session_(web_analytics) dbr:Eye_tracking dbr:IP_address dbr:Web_log_analysis_software dbr:Usability_testing dbr:Web_mining dbr:User_research dbr:Personally_Identifiable_Information dbr:Browser_fingerprinting dbr:Association_rule_mining dbr:Browser_plugin dbr:Classification_in_machine_learning dbr:User_profiling dbr:Cyber_criminals dbr:Spear-phishing dbr:Web_usage_mining dbr:File:Gaze_plot_eye_tracking_on_Wikipedia_with_3_participants.png |
| dbp:wikiPageUsesTemplate | dbt:Reflist dbt:See_also |
| dct:subject | dbc:Web_analytics |
| rdf:type | owl:Thing |
| rdfs:comment | Click tracking is when user click behavior or user navigational behavior is collected in order to derive insights and fingerprint users. Click behavior is commonly tracked using server logs which encompass click paths and clicked URLs (Uniform Resource Locator). This log is often presented in a standard format including information like the hostname, date, and username. However, as technology develops, new software allows for in depth analysis of user click behavior using hypervideo tools. Given that the internet can be considered a risky environment, research strives to understand why users click certain links and not others. Research has also been conducted to explore the user experience of privacy with making user personal identification information individually anonymized and improving (en) |
| rdfs:label | Click tracking (en) |
| rdfs:seeAlso | dbr:Search_engine_privacy dbr:Information_privacy |
| owl:sameAs | wikidata:Click tracking https://global.dbpedia.org/id/FU45v |
| prov:wasDerivedFrom | wikipedia-en:Click_tracking?oldid=1068520725&ns=0 |
| foaf:depiction | wiki-commons:Special:FilePath/Gaze_plot_eye_tracking_on_Wikipedia_with_3_participants.png |
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