College Basketball on NBC Sports is the de facto branding used for broadcasts of NCAA Division I men's college basketball games produced by NBC Sports, the sports division of the NBC television network in the United States. The NBC network broadcast college basketball games in some shape or form between 1969 and 1998. From 1969 to 1981, NBC covered the NCAA Division I men's basketball tournament. It became the first major network to broadcast the championship game, at a cost of more than US$500,000 in 1969. In 2011, Comcast's sports channel Versus became part of NBC Sports after the company's acquisition of NBC Universal, and was relaunched as NBC Sports Network (NBCSN) in 2012. During the 2010's, NBCSN primarily carried coverage of basketball from the Atlantic 10 Conference, Colonial Athletic Association (CAA), and Ivy League. NBCSN would lose the CAA and Ivy League, but retained its A-10 package. It was renewed in 2021 under a multi-year deal, and moved to USA Network in January 2022 after the shutdown of NBCSN. In August 2022, NBC Sports announced that it had acquired rights to Big Ten basketball as part of a larger agreement with the conference, with a package of games airing on Peacock beginning in the 2023–24 season. On November 12, 2022, college basketball will return to the main NBC network when Notre Dame's women's college basketball team takes on Cal's women's college basketball team as part of the inaugural Citi Shamrock Classic. It will be the first women's college basketball game to ever air on NBC, and the first college basketball game of any kind since 1998. (en)