| dbo:abstract |
Cost per impression (CPI) and cost per thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. They refer to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s). CPM is an initialism for cost per mille, with mille being Latin for thousand. In recent years, to address the potential issue of advertisers getting charged for low-value ad impressions, a new metric has become an industry standard: viewable CPM. With this an ad is counted as 'viewable' when at least 50 per cent of a display ad is shown for one second or longer, or a video ad plays continuously for two seconds or more. (en) Le coût par mille impressions ou coût pour mille (CPM) (soit pour mille pages vues) est une unité qui sert à mesurer le coût d’achat d’un espace publicitaire sur un site internet. (fr) Il pay per impression, spesso abbreviato con PPI è un termine utilizzato nell'Internet marketing. Si riferisce a tutte le tipologie di remunerazione tramite banner pubblicitari e di intrattenimento pubblicitario visivo in cui gli inserzionisti pagano ogniqualvolta un annuncio viene visualizzato. In generale il guadagno degli editori si definisce in termini di CPM cioè costo di 1000 esposizioni. Il costo per impressione, insieme al pay-per-click (PPC) e al costo per ordine, viene utilizzato per valutare l'economicità e la redditività della pubblicità online. Il costo per impressione è la strategia pubblicitaria online più vicina a quelle offerte su altri media come televisione, radio o carta stampata, che vendono pubblicità sulla base di spettatori stimati, ascoltatori o lettori. Il PPI fornisce una misura comparabile per confrontare la pubblicità su Internet con altri media. (it) |
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Le coût par mille impressions ou coût pour mille (CPM) (soit pour mille pages vues) est une unité qui sert à mesurer le coût d’achat d’un espace publicitaire sur un site internet. (fr) Cost per impression (CPI) and cost per thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. They refer to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s). CPM is an initialism for cost per mille, with mille being Latin for thousand. (en) Il pay per impression, spesso abbreviato con PPI è un termine utilizzato nell'Internet marketing. Si riferisce a tutte le tipologie di remunerazione tramite banner pubblicitari e di intrattenimento pubblicitario visivo in cui gli inserzionisti pagano ogniqualvolta un annuncio viene visualizzato. In generale il guadagno degli editori si definisce in termini di CPM cioè costo di 1000 esposizioni. (it) |
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Cost per impression (en) Coût par mille impressions (fr) Pay per impression (it) |
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