Coty Award (original) (raw)

The Coty American Fashion Critics' Awards (awarded 1943–1984) were created in 1942 by the cosmetics and perfume company Coty, Inc. to promote and celebrate American fashion, and encourage design during the Second World War. In 1985, the Coty Awards were discontinued with the last presentation of the awards in September 1984; the CFDA Awards fulfill a similar role. It was casually referred to as "fashion's Oscars" because it once held great importance within the fashion industry and the award ceremonies were glitzy galas.