Creating shared value (original) (raw)
공유가치창출(公有價値創出, 영어: Creating Shared Value, CSV)이란 경제/사회적 조건을 개선하면서 동시에 비즈니스 핵심 경쟁력을 강화하는 일련의 기업 정책 및 경영활동을 의미한다. 하버드 비즈니스 스쿨의 마이클 포터와 FSG의 공동창업자 마크 R. 크레이머가 2006년 12월에 하버드 비즈니스 리뷰에 발표한 “전략과 사회: 경쟁 우위와 CSR 간의 연결 (영어 원제: Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility)”에서 처음으로 등장한 개념이며, 2011년 1월에 발표한 “공유가치를 창출하라: 자본주의를 재창조하는 방법과 혁신 및 성장의 흐름을 창출하는 방법Creating Shared Value: How to reinvent capitalism — unleash a wave of innovation and growth”에서 본격적으로 확장된 개념이다.
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| dbo:abstract | إيجاد قيمة مشتركة (بالإنجليزية: Creating Shared Value، (CSV))، هو مفهوم لنظام أعمال طرحته لأول مرة مجلة جامعة هارفارد بيزنس ريفيو في مقالة بعنوان «الاستراتيجية والمجتمع: العلاقة بين الميزة التنافسية والمسؤولية الاجتماعية للشركات». وبعدها توسعت بالمفهوم في يناير 2011 بمقال متابع بعنوان «إيجاد القيم المشتركة: إعادة تعريف الرأسمالية ودور المؤسسات في المجتمع» كتبه مايكل بورتر، (وهو مرجع رائدة في الاستراتيجيات التنافسية ورئيس معهد الإستراتيجية والتنافسية في كلية هارفارد للأعمال)، ومارك كريمر (منذ كلية كينيدي في جامعة هارفارد والمؤسس المشارك لمؤسسة أف أس جي (FSG)) والذين فصلا بالمادة والرؤى ة والأمثلة من الشركات التي طورت صلات عميقة بين استراتيجيات أعمالهم وومواطنة الشركات (CSR). الفرضية المركزية وراء الفكرة هي وجود علاقة مترابطة بين القدرة التنافسية للشركات مع صحة وحيوية المجتمعات التي تعمل بها. الاعتراف بهذه الترابطية بين العامل المجتمعي والعامل الاقتصادي والاستفادة منها تولد القدرة على إطلاق العنان للموجة القادمة من النمو العالمي وتعيد تعريف الرأسمالية. (ar) Creating shared value (CSV) is a business concept first introduced in a 2006 Harvard Business Review article, Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility. The concept was further expanded in the January 2011 follow-up piece entitled Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society. Written by Michael E. Porter, a leading authority on competitive strategy and head of the Institute for Strategy and Competitiveness at Harvard Business School, and Mark R. Kramer, of the Kennedy School at Harvard University and co-founder of FSG, the article provides insights and relevant examples of companies that have developed deep links between their business strategies and corporate social responsibility (CSR). Porter and Kramer define shared value as "the policies and practices that enhance the competitiveness of a company while simultaneously advancing social and economic conditions in the communities in which it operates", while a review published in 2021 defines the concept as "a strategic process through which corporations can turn social problems into business opportunities". Menghwar and Daood (2021) conducted a comprehensive review published in a top British Journal, ranked second in the field of management. In this article, they further refine three characteristics of creating shared value and define CSV as "a strategic process through which corporations can solve a social problem which is relevant to its value chain while making economic profits". The central premise behind creating shared value is that the competitiveness of a company and the health of the communities around it are mutually dependent. Supporters argue that recognizing and capitalizing on these connections between societal and economic progress has the power to unleash the next wave of global growth and to redefine capitalism. , on the other hand, argue that "Porter and Kramer basically tell the old story of economic rationality as the one and only tool of smart management, with faith in innovation and growth, and they celebrate a capitalism that now needs to adjust a little bit". One critic regards the CSV concept as a "one-trick pony approach" with little chance that an increasingly critical civil society will buy into such a story. In 2012, Kramer and Porter, with the help of the global not-for-profit advisory firm FSG, founded the to enhance knowledge sharing and practice surrounding creating shared value globally. (en) Creating Shared Value (CSV) adalah sebuah konsep dalam strategi bisnis yang menekankan pentingnya memasukkan masalah dan kebutuhan sosial dalam perancangan strategi perusahaan. CSV merupakan pengembangan dari konsep tanggung jawab sosial perusahaan (Corporate social responsibility, CSR). Konsep ini pertama kali diperkenalkan oleh Michael Porter dan Mark Kramer pada tahun 2006. Konsep CSV didasari pada ide adanya hubungan interdependen antara bisnis dan kesejahteraan sosial. Porter mengkritik bahwa selama ini bisnis dan kesejahteraan sosial selalu ditempatkan berseberangan. Pebisnis pun rela mengorbankan kesejahteraan sosial demi keuntungan semata, misalnya dengan melakukan proses produksi yang tidak memperhatikan lingkungan atau menciptakan polusi. CSV menekankan adanya peluang untuk membangun keunggulan kompetitif dengan cara memasukan masalah sosial sebagai bahan pertimbangan utama dalam merancang strategi perusahaan. (in) 공유가치창출(公有價値創出, 영어: Creating Shared Value, CSV)이란 경제/사회적 조건을 개선하면서 동시에 비즈니스 핵심 경쟁력을 강화하는 일련의 기업 정책 및 경영활동을 의미한다. 하버드 비즈니스 스쿨의 마이클 포터와 FSG의 공동창업자 마크 R. 크레이머가 2006년 12월에 하버드 비즈니스 리뷰에 발표한 “전략과 사회: 경쟁 우위와 CSR 간의 연결 (영어 원제: Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility)”에서 처음으로 등장한 개념이며, 2011년 1월에 발표한 “공유가치를 창출하라: 자본주의를 재창조하는 방법과 혁신 및 성장의 흐름을 창출하는 방법Creating Shared Value: How to reinvent capitalism — unleash a wave of innovation and growth”에서 본격적으로 확장된 개념이다. (ko) 共有価値の創造（きょうゆうかちのそうぞう、英語：creating shared value、略称：CSV）とは、企業の競争戦略を専門とするアメリカの経済学者マイケル・ポーターが2006年、米ハーバードビジネスレビュー誌の同年12月号に『Strategy and Society』と題する共著の論文の中で初めて提唱した経営戦略のフレームワークで、企業による経済利益活動と社会的価値の創出（ ＝ 社会課題の解決）を両立させること、およびそのための経営戦略のフレームワークを指す。 (ja) |
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| rdfs:comment | 공유가치창출(公有價値創出, 영어: Creating Shared Value, CSV)이란 경제/사회적 조건을 개선하면서 동시에 비즈니스 핵심 경쟁력을 강화하는 일련의 기업 정책 및 경영활동을 의미한다. 하버드 비즈니스 스쿨의 마이클 포터와 FSG의 공동창업자 마크 R. 크레이머가 2006년 12월에 하버드 비즈니스 리뷰에 발표한 “전략과 사회: 경쟁 우위와 CSR 간의 연결 (영어 원제: Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility)”에서 처음으로 등장한 개념이며, 2011년 1월에 발표한 “공유가치를 창출하라: 자본주의를 재창조하는 방법과 혁신 및 성장의 흐름을 창출하는 방법Creating Shared Value: How to reinvent capitalism — unleash a wave of innovation and growth”에서 본격적으로 확장된 개념이다. (ko) 共有価値の創造（きょうゆうかちのそうぞう、英語：creating shared value、略称：CSV）とは、企業の競争戦略を専門とするアメリカの経済学者マイケル・ポーターが2006年、米ハーバードビジネスレビュー誌の同年12月号に『Strategy and Society』と題する共著の論文の中で初めて提唱した経営戦略のフレームワークで、企業による経済利益活動と社会的価値の創出（ ＝ 社会課題の解決）を両立させること、およびそのための経営戦略のフレームワークを指す。 (ja) إيجاد قيمة مشتركة (بالإنجليزية: Creating Shared Value، (CSV))، هو مفهوم لنظام أعمال طرحته لأول مرة مجلة جامعة هارفارد بيزنس ريفيو في مقالة بعنوان «الاستراتيجية والمجتمع: العلاقة بين الميزة التنافسية والمسؤولية الاجتماعية للشركات». وبعدها توسعت بالمفهوم في يناير 2011 بمقال متابع بعنوان «إيجاد القيم المشتركة: إعادة تعريف الرأسمالية ودور المؤسسات في المجتمع» كتبه مايكل بورتر، (وهو مرجع رائدة في الاستراتيجيات التنافسية ورئيس معهد الإستراتيجية والتنافسية في كلية هارفارد للأعمال)، ومارك كريمر (منذ كلية كينيدي في جامعة هارفارد والمؤسس المشارك لمؤسسة أف أس جي (FSG)) والذين فصلا بالمادة والرؤى ة والأمثلة من الشركات التي طورت صلات عميقة بين استراتيجيات أعمالهم وومواطنة الشركات (CSR). (ar) Creating shared value (CSV) is a business concept first introduced in a 2006 Harvard Business Review article, Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility. The concept was further expanded in the January 2011 follow-up piece entitled Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society. Written by Michael E. Porter, a leading authority on competitive strategy and head of the Institute for Strategy and Competitiveness at Harvard Business School, and Mark R. Kramer, of the Kennedy School at Harvard University and co-founder of FSG, the article provides insights and relevant examples of companies that have developed deep links between their business strategies and corporate social responsibility (CSR). Porter (en) Creating Shared Value (CSV) adalah sebuah konsep dalam strategi bisnis yang menekankan pentingnya memasukkan masalah dan kebutuhan sosial dalam perancangan strategi perusahaan. CSV merupakan pengembangan dari konsep tanggung jawab sosial perusahaan (Corporate social responsibility, CSR). Konsep ini pertama kali diperkenalkan oleh Michael Porter dan Mark Kramer pada tahun 2006. (in) |
| rdfs:label | إيجاد قيمة مشتركة (ar) Creating shared value (en) Creating Shared Value (in) 공유가치창출 (ko) 共有価値の創造 (ja) |
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