Creative sequencing (original) (raw)

Creative sequencing is a term in advertising that means predefining a particular sequence (sequencing) of a series of creatives (creative), usually under the same creative concept, that a unique visitor will watch when the visitor visits multiple web pages. The particular sequence is applied to all websites that serve ads from the same ad network. This feature uses cookies to remember creatives that a unique visitor has watched and to decide which creative to be served to the unique visitor next time.