Cult wine (original) (raw)

Cult wines are wines for which dedicated groups of committed enthusiasts will pay large sums of money. Cult wines are often seen as trophy wines to be collected or as investment wine to be held rather than consumed. Because price is often seen as an indicator of quality, sellers may adopt a premium pricing strategy where high prices are used to increase the desirability of such wines. This is true even for less expensive wines. For example, one vintner explained that "on several occasions we have had difficulty selling wines at US$75, but as soon as we raise the price to US$125 they sell out and get put on allocation".