Delia's (original) (raw)

Delia's, Inc. (stylized as dELiA*s) is a lifestyle brand of apparel & accessories, primarily targeting girls and young women. From its founding in 1993 through the early 2010s, Delia's was an independent retailer and direct marketer, and in its prime was the leading marketer to 10 to 24-year-old females in the United States, with labels for preteen girls (#deliasgirls) 7-13 and girls between the ages of 13 to 19. Delia's was popular among college women, as many of its products were affordable and suitable for college-age students. It currently operates under license as a sub-brand of online retailer Dolls Kill.