| dbo:abstract |
Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create demographic profiles of consumers. This information can then be used by advertisers to segment their audience demographically and target advertisements at specific groups of people to maximise the likelihood of their advertisements being seen by their target market; their most profitable audience. Demography can be defined as "The study of human populations in terms of size, density, location, age, sex, race, occupation and other statistics". Using such statistics, communicators are able to segment their target audience, as consumer needs often correlate strongly with demographic variables. (en) |
| dbo:thumbnail |
wiki-commons:Special:FilePath/Lion-Bar-Split.png?width=300 |
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| dbo:wikiPageWikiLink |
dbr:Demographic dbr:Demography dbr:Lion_(chocolate_bar) dbr:The_Coca-Cola_Company dbc:Advertising dbr:Tab_(drink) dbr:Diet_Coke dbc:Market_segmentation dbc:Demographics dbr:Nestlé dbr:Behavioral_advertising dbr:Online_advertisement |
| dbp:caption |
Nestlé's marketing for its chocolate brand Lion's focuses on its appeal to the “predator” within the male consumer. (en) The Coca-Cola Company's former drink Tab and its successor Diet Coke both primarily target females. (en) |
| dbp:image |
Lion-Bar-Split.png (en) Tab can and Diet-Coke-Can.png (en) |
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1 (xsd:integer) |
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dbt:Citation_needed dbt:More_citations_needed dbt:Multiple_image dbt:Multiple_issues dbt:Reflist dbt:Short_description dbt:Too_few_opinions |
| dct:subject |
dbc:Advertising dbc:Market_segmentation dbc:Demographics |
| gold:hypernym |
dbr:Tactic |
| rdf:type |
dbo:MilitaryConflict |
| rdfs:comment |
Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create demographic profiles of consumers. (en) |
| rdfs:label |
Demographic targeting (en) |
| owl:sameAs |
freebase:Demographic targeting wikidata:Demographic targeting https://global.dbpedia.org/id/s67B |
| prov:wasDerivedFrom |
wikipedia-en:Demographic_targeting?oldid=1094282731&ns=0 |
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wiki-commons:Special:FilePath/Lion-Bar-Split.png wiki-commons:Special:FilePath/Tab_can_and_Diet-Coke-Can.png |
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wikipedia-en:Demographic_targeting |
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dbr:Psychographics dbr:Annoyance_factor dbr:Google_Ads dbr:Namantar_Andolan dbr:Burger_King dbr:Burger_King_premium_burgers dbr:Active_gross_rating_point dbr:Western_(genre) dbr:Targeted_advertising dbr:Market_segmentation dbr:Burger_King_franchises dbr:Outline_of_marketing |
| is foaf:primaryTopic of |
wikipedia-en:Demographic_targeting |
