Everyday low price (original) (raw)
Everyday low price (also abbreviated as EDLP) is a pricing strategy promising consumers a low price without the need to wait for sale price events or comparison shopping. EDLP saves retail stores the effort and expense needed to mark down prices in the store during sale events, and is also believed to generate shopper loyalty. It was noted in 1994 that the Walmart retail chain in the United States, which follows an EDLP strategy, would buy "feature advertisements" in newspapers on a monthly basis, while its competitors would advertise weekly. Other firms that have implemented or promoted EDLP are Procter & Gamble, Food Lion, Gordmans and Winn-Dixie.
| Property | Value |
|---|---|
| dbo:abstract | Everyday low price (also abbreviated as EDLP) is a pricing strategy promising consumers a low price without the need to wait for sale price events or comparison shopping. EDLP saves retail stores the effort and expense needed to mark down prices in the store during sale events, and is also believed to generate shopper loyalty. It was noted in 1994 that the Walmart retail chain in the United States, which follows an EDLP strategy, would buy "feature advertisements" in newspapers on a monthly basis, while its competitors would advertise weekly. Other firms that have implemented or promoted EDLP are Procter & Gamble, Food Lion, Gordmans and Winn-Dixie. (en) EDLP（イーディーエルピー）は、Everyday Low Price の略で、特売期間を設けず、各商品を年間を通じて同じ低価格で販売する価格戦略のことである。これに対し、特売により価格を変動させ、集客を図る手法は HILO（エイチアイエルオー、High-Low Price の略）と呼ばれる。 (ja) |
| dbo:thumbnail | wiki-commons:Special:FilePath/EDLP_1.jpg?width=300 |
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| dbo:wikiPageRevisionID | 1113131247 (xsd:integer) |
| dbo:wikiPageWikiLink | dbr:Procter_&_Gamble dbr:Pricing_strategies dbr:Kmart_(United_States) dbr:Inventory_management_software dbr:Gordmans dbc:Pricing dbr:Walmart dbr:Winn-Dixie dbr:Food_Lion dbr:Discount_store dbr:Discounts_and_allowances dbr:High-low_pricing dbr:Fixed_costs dbr:Advertising dbr:Supermarket dbr:Retailer dbr:Grocery_chain dbr:Shoppers dbr:File:EDLP_1.JPG dbr:File:EDLP_2.JPG |
| dbp:wikiPageUsesTemplate | dbt:Reflist dbt:Short_description |
| dct:subject | dbc:Pricing |
| gold:hypernym | dbr:Strategy |
| rdf:type | dbo:VideoGame |
| rdfs:comment | Everyday low price (also abbreviated as EDLP) is a pricing strategy promising consumers a low price without the need to wait for sale price events or comparison shopping. EDLP saves retail stores the effort and expense needed to mark down prices in the store during sale events, and is also believed to generate shopper loyalty. It was noted in 1994 that the Walmart retail chain in the United States, which follows an EDLP strategy, would buy "feature advertisements" in newspapers on a monthly basis, while its competitors would advertise weekly. Other firms that have implemented or promoted EDLP are Procter & Gamble, Food Lion, Gordmans and Winn-Dixie. (en) EDLP（イーディーエルピー）は、Everyday Low Price の略で、特売期間を設けず、各商品を年間を通じて同じ低価格で販売する価格戦略のことである。これに対し、特売により価格を変動させ、集客を図る手法は HILO（エイチアイエルオー、High-Low Price の略）と呼ばれる。 (ja) |
| rdfs:label | Everyday low price (en) EDLP (ja) |
| owl:sameAs | freebase:Everyday low price wikidata:Everyday low price dbpedia-ja:Everyday low price https://global.dbpedia.org/id/4jzBt |
| prov:wasDerivedFrom | wikipedia-en:Everyday_low_price?oldid=1113131247&ns=0 |
| foaf:depiction | wiki-commons:Special:FilePath/EDLP_2.jpg wiki-commons:Special:FilePath/EDLP_1.jpg |
| foaf:isPrimaryTopicOf | wikipedia-en:Everyday_low_price |
| is dbo:wikiPageWikiLink of | dbr:Discount_store dbr:Retail dbr:Pricing dbr:High–low_pricing dbr:Bullwhip_effect dbr:Retail_format dbr:Retail_marketing dbr:Outline_of_marketing |
| is foaf:primaryTopic of | wikipedia-en:Everyday_low_price |
