Explorer Vodka (original) (raw)
Explorer Vodka is a Swedish Wheat vodka brand manufactured by the V&S Group, formerly owned by the Swedish government. It was developed in the 1950s, targeted for customers in the United States, but its 1958 launch failed in the market. It was instead released in Sweden from 1961. Ever since "Explorer" has been one of Sweden's most popular brands of vodka, and has during some periods been the most sold distilled beverages in Sweden. It was the first Swedish alcoholic beverage to be termed vodka rather than brännvin.
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| dbo:abstract | Explorer Vodka is a Swedish Wheat vodka brand manufactured by the V&S Group, formerly owned by the Swedish government. It was developed in the 1950s, targeted for customers in the United States, but its 1958 launch failed in the market. It was instead released in Sweden from 1961. Ever since "Explorer" has been one of Sweden's most popular brands of vodka, and has during some periods been the most sold distilled beverages in Sweden. It was the first Swedish alcoholic beverage to be termed vodka rather than brännvin. The original bottle was designed by Swedish ex-prince Sigvard Bernadotte. The label, with exception of the red and white colours of the sail, represents a realistic Viking ship on a voyage of discovery. Or in other terms an exploring ship. (en) Explorer Vodka är en produktfamilj i vodka-segmentet med 37,5 % alkohol. Den kända explorerflaskan med ett vikingaskepp på etiketten designades av Sigvard Bernadotte. Vikingaskeppet målades av illustratören Bengt Olof Wennerberg ("Bowen"). Explorer lanserades för den amerikanska marknaden som en helsvensk, prisvärd, vodka avsedd att blanda drinkar på år 1958. Vodkan var då outspädd och innehöll 50 % alkohol (100 proof). Succén i USA uteblev och istället lanserades vodkan år 1961 i Sverige. Explorer blev i Sverige en succé har sedan dess varit en av systembolagets mest sålda vodka. Vad alkoholprocenthalten låg på vid svensk lansering är oklart men troligen ≥ 40 %. Sedan många år tillbaka innehåller den 37,5 % alkohol – EU:s minimikrav för att få kallas vodka. Vodkan har sedan starten tillverkats vid Vin & Sprits fabrik i Sundsvall. I samband med att Vin & Sprit köptes av Pernod Ricard 2008 hamnade Explorer Vodka, i likhet med Vin & Sprits övriga varumärken, i Pernod Ricards ägo. I februari 2010 meddelades att Pernod Ricard sålt Explorer Vodka, Blossa glögg och ytterligare ett antal varumärken till finska Altia. 2008 lanserades Explorer Jordgubb Lime.2016 började Explorer Vodka säljas på PET-flaska (70 cl). (sv) |
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| rdfs:comment | Explorer Vodka is a Swedish Wheat vodka brand manufactured by the V&S Group, formerly owned by the Swedish government. It was developed in the 1950s, targeted for customers in the United States, but its 1958 launch failed in the market. It was instead released in Sweden from 1961. Ever since "Explorer" has been one of Sweden's most popular brands of vodka, and has during some periods been the most sold distilled beverages in Sweden. It was the first Swedish alcoholic beverage to be termed vodka rather than brännvin. (en) Explorer Vodka är en produktfamilj i vodka-segmentet med 37,5 % alkohol. Den kända explorerflaskan med ett vikingaskepp på etiketten designades av Sigvard Bernadotte. Vikingaskeppet målades av illustratören Bengt Olof Wennerberg ("Bowen"). Vodkan har sedan starten tillverkats vid Vin & Sprits fabrik i Sundsvall. I samband med att Vin & Sprit köptes av Pernod Ricard 2008 hamnade Explorer Vodka, i likhet med Vin & Sprits övriga varumärken, i Pernod Ricards ägo. I februari 2010 meddelades att Pernod Ricard sålt Explorer Vodka, Blossa glögg och ytterligare ett antal varumärken till finska Altia. (sv) |
| rdfs:label | Explorer Vodka (en) Explorer Vodka (sv) |
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