FAST marketing (original) (raw)

FAST marketing (the 'Focused Advertising/Sampling Technique') was a marketing tool devised in 1992 to create step-changes in usage of packaged goods brands. FAST marketing combined high-intensity true-to-life advertising with large-scale product sampling. It fell out of general use in the early 2000s as a result of the fragmentation of television viewing, itself the result of proliferation of media choice and growing Internet usage.