Fabletics (original) (raw)

Fabletics is a global, active lifestyle brand that sells both men's and women's sportswear, footwear and accessories, commonly referred to as "activewear". The company operates on a membership model and is known for its e-commerce business approach and also has over 85 brick-and-mortar stores. The brand has a membership program that allows shoppers to become "VIP Members", with access to special membership discounts and perks. Fabletics offers its members personalized outfits chosen for them based on their lifestyle and fashion preferences and releases capsules weekly in sizes XXS-4X for women and monthly in sizes XS-XXL for men. One of the co-founders of the company is Kate Hudson.