Flavas (original) (raw)

Flavas is an American line of fashion dolls created by Mattel in 2003. They are multi-ethnic and have an urban, hip hop style with "bling-bling" jewellery and stick-on tattoos, described as "ghetto-fabulous" by Newsweek. They were designed to appeal to tweens (8- to 12-year-olds) and compete with the widely successful Bratz dolls. They were marketed as "reality-based" and "authentic" and have more points of articulation than traditional fashion dolls for more expressive posing.