Grassroots lobbying (original) (raw)

Grassroots lobbying (also indirect lobbying) is lobbying with the intention of reaching the legislature and making a difference in the decision-making process. Grassroots lobbying is an approach that separates itself from direct lobbying through the act of asking the general public to contact legislators and government officials concerning the issue at hand, as opposed to conveying the message to the legislators directly. Companies, associations and citizens are increasingly partaking in grassroots lobbying as an attempt to influence a change in legislation.