Chewing gum industry (original) (raw)

Two multi-national companies, Wrigley and Cadbury, together account for some 60% market share of the worldwide chewing gum market. The global market shares for the top five chewing gum companies are estimated to be: * 35% Wrigley Company (US) * 26% Cadbury Trebor Bassett (UK) * 14% Lotte (South Korea + Japan) * 6% Perfetti Van Melle (Italy) * 2% Hershey's (US) The remaining 17% of the global market is provided by an estimated 200 to 250 smaller gum companies, some of which are listed below. Chewing gum accounts for 85% of global sales, and bubble gum the other 15%.