Hard sell (original) (raw)
In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message, as opposed to a soft sell. The term is also used to describe aggressive sales techniques used by company representatives, particularly in the context of doorstep selling.
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| dbo:abstract | In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message, as opposed to a soft sell. The term is also used to describe aggressive sales techniques used by company representatives, particularly in the context of doorstep selling. (en) Penjualan langsung merupakan sebuah strategi untuk mempromosikan produk atau jasa yang ditujukan untuk mempengaruhi konsumen. Penjualan langsung lebih menekankan pengambilan keputusan yang didasarkan atas rasional atau karena adanya keuntungan tambahan yang diberikan suatu produk. dari penjualan dapat ditemui dalam bentuk promosi penjualan, penjualan pribadi, penjualan langsung, barang dagangan dan templat pembelian. Ketua MPR RI, Bambang Soesatyo selaku penasehat Asosiasi Penjualan Langsung Indonesia (APLI) mengungkapkan bahwa potensi ekonomi dari industri penjualan langsung di tahun 2021 diperkirakan menembus Rp 25 triliun. (in) |
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| dbo:wikiPageWikiLink | dbr:Brand_relationship dbr:Advertisement dbr:Ewoks_(TV_series) dbr:Hard_Sell_(TV_series) dbr:Hard_Sell_(film) dbr:Advertising dbr:Advertising_campaign dbc:Advertising_techniques dbr:Great_Depression dbr:Soft_sell |
| dbp:wikiPageUsesTemplate | dbt:About dbt:Citation_needed dbt:Reflist dbt:Short_description dbt:Wiktionary |
| dct:subject | dbc:Advertising_techniques |
| gold:hypernym | dbr:Advertisement |
| rdf:type | dbo:Film |
| rdfs:comment | In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message, as opposed to a soft sell. The term is also used to describe aggressive sales techniques used by company representatives, particularly in the context of doorstep selling. (en) Penjualan langsung merupakan sebuah strategi untuk mempromosikan produk atau jasa yang ditujukan untuk mempengaruhi konsumen. Penjualan langsung lebih menekankan pengambilan keputusan yang didasarkan atas rasional atau karena adanya keuntungan tambahan yang diberikan suatu produk. dari penjualan dapat ditemui dalam bentuk promosi penjualan, penjualan pribadi, penjualan langsung, barang dagangan dan templat pembelian. Ketua MPR RI, Bambang Soesatyo selaku penasehat Asosiasi Penjualan Langsung Indonesia (APLI) mengungkapkan bahwa potensi ekonomi dari industri penjualan langsung di tahun 2021 diperkirakan menembus Rp 25 triliun. (in) |
| rdfs:label | Penjualan langsung (in) Hard sell (en) |
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