| dbo:abstract |
Harold Sumption (26 November 1916 - 18 March 1998) was an English advertising executive and fundraiser. He was associated with charities including Oxfam, Help the Aged and ActionAid, as well as co-founding the International Fundraising Workshop (IFRW). A committed Quaker, Sumption served as Oxfam's unpaid advertising adviser from the late 1940s until the late 1980s, and his advice was instrumental in making Oxfam the largest charity in the UK. His work for Oxfam and other charities, as well as his innovations in direct marketing, led to him being described variously as "the father of modern-day fundraising", the "inventor of Marketing 1.0" and the "shy pioneer" who was "the biggest influence on a generation of British fundraisers". (en) |
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| dbo:deathDate |
1998-03-18 (xsd:date) |
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dbr:London |
| dbo:deathYear |
1998-01-01 (xsd:gYear) |
| dbo:knownFor |
dbr:Oxfam |
| dbo:occupation |
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Oxfam, Montreux International Direct Marketing Symposium, International Fundraising Workshop (en) |
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Harold Sumption (en) |
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Advertiser and fundraiser (en) |
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| rdfs:comment |
Harold Sumption (26 November 1916 - 18 March 1998) was an English advertising executive and fundraiser. He was associated with charities including Oxfam, Help the Aged and ActionAid, as well as co-founding the International Fundraising Workshop (IFRW). (en) |
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Harold Sumption (en) |
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