The status of He-Man as a gay icon and application of queer theory to his character began by the early 2000s. A fictional superhero of the sword and sorcery Masters of the Universe media franchise created by Mattel, and his first appearance was in minicomics packaged with his toy figures. He-Man received his own television series titled He-Man and the Masters of the Universe, which aired for 130 episodes from 1983 to 1985; the series established traits of the character that would remain consistent in future installments of the franchise. He-Man is the alter ego of Prince Adam, who hails from the realm of Eternia and is its defender who, alongside his friends, protects it and the secrets of Castle Grayskull from the evil forces of Skeletor. He-Man has been singled out for the homoeroticism and gay subtext surrounding his character. Despite the original series having aired during the presidency of Ronald Reagan, many individuals and publications have noted that since his inception, He-Man's character has contained elements of queer coding. Discussions have focused on his adherence to various gay stereotypes regarding his physical appearance, which relates to LGBT subcultures such as the "gay clone" culture. Attention has also been afforded to his double life being reminiscent of closeted gay men, and his perceived homosexuality. Concerning his sexual orientation, He-Man's relationships with other male characters, such as Man-at-Arms, have also been highlighted. Since his creation, He-Man has become a gay icon and amassed an LGBT following, specifically amongst gay men. The character has also been noted for his sex appeal to gay men, something which made many of them become aware of their sexuality. The queer reading of He-Man's character, particularly his relationship with Skeletor, has been referenced in other media, including in advertisements and to raise money for charity. According to various insiders and employees, Mattel is aware of and receptive to He-Man's gay icon status, his following in the LGBT community, and the perception of the character as a gay man. (en)