I Wanna Be A Model (我要做Model3) featured a cast of 16 contestants (eight male models and eight female models) who competed with each other to become the ultimate male and female supermodel. The participants had to outshine each other on the catwalk fashion shows, photo shoots, self-make-up and self-styling assignments and in video clip shoots. Among with the prize was: a one-year modeling contract with Cilla & Associates Sdn Bhd, will be appeared on the cover of Citta Bella magazine, a one-year membership with Celebrity Fitness, a gift from Sasa cosmetics worth RM10,000, a brand new Sony Ericsson C903 mobile phones, a voucher from Lewré worth RM1,000, and a cash prize of RM10,000. (en)