For writing communication, Identification is a key term for the discussion of rhetoric in Kenneth Burke′s . Burke himself states that "identification" is more important for the work than persuasion, traditionally associated with rhetoric. Burke suggests that whenever someone attempts to persuade, identification occurs: one party must "identify" with another. That is, the one who becomes persuaded sees that one party is like another in some way. His concept of identification works not only in relation to the self (e.g. that tree has arms and is like me, thus I identify with that tree), but also refers to exterior identification (e.g. that man eats beef patties like that group, thus he is identified with that beef-patty-eating group). One can perceive identification between objects that are not the self. (en)