| dbo:abstract |
Apple's Identifier for Advertisers (IDFA) is a unique random device identifier Apple generates and assigns to every device. It is intended to be used by advertisers to deliver personalized ads and attribute ad interactions for ad retargeting. Users can opt-out of IDFA via the "Limit Ad Tracking" (LAT) setting (and an estimated 20% do). Starting in iOS 14.5, iPadOS 14.5, and tvOS 14.5, users are prompted to decide whether to opt-in or out of IDFA sharing before apps can query it. This choice can be altered in Settings. In May, 2021, Verizon-owned advertisement analytics company Flurry Analytics reported that 96% of US users opted out of IDFA sharing. (en) |
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| dbo:wikiPageWikiLink |
dbr:Behavioral_retargeting dbr:Google dbr:Mozilla_Foundation dbr:Apple_ID dbr:Apple_Inc. dbr:China_Advertising_Association dbr:ByteDance dbc:Privacy dbr:WhatsApp dbr:Ad-ID dbc:Mobile_technology dbr:Facebook dbr:Facebook_Messenger dbr:Flurry_(company) dbr:Tencent dbc:Mass_surveillance dbr:Advertising_ID dbc:Adware dbc:Apple_Inc. dbc:Tracking dbr:Mark_Zuckerberg dbr:CAID_(technology) dbr:Instagram dbr:Personalized_ad dbr:IOS_14.5 dbr:Device_fingerprinting |
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dbt:Reflist dbt:See_also dbt:Short_description |
| dct:subject |
dbc:Privacy dbc:Mobile_technology dbc:Mass_surveillance dbc:Adware dbc:Apple_Inc. dbc:Tracking |
| rdf:type |
owl:Thing |
| rdfs:comment |
Apple's Identifier for Advertisers (IDFA) is a unique random device identifier Apple generates and assigns to every device. It is intended to be used by advertisers to deliver personalized ads and attribute ad interactions for ad retargeting. Users can opt-out of IDFA via the "Limit Ad Tracking" (LAT) setting (and an estimated 20% do). (en) |
| rdfs:label |
Identifier for Advertisers (en) |
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dbr:IOS_14 |
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wikidata:Identifier for Advertisers https://global.dbpedia.org/id/Fi8t5 |
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wikipedia-en:Identifier_for_Advertisers?oldid=1118758416&ns=0 |
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wikipedia-en:Identifier_for_Advertisers |
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dbr:Apple_ID_for_Advertisers dbr:App_Tracking_Transparency dbr:Apple_IDFA dbr:Identifier_For_Advertisers dbr:Identifier_for_Advertisers_(Apple) dbr:Identifier_for_Advertising_(Apple) |
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dbr:Apple_ID_for_Advertisers dbr:Public_Suffix_List dbr:Ad-ID dbr:Facebook dbr:Advertising_ID dbr:CAID_(technology) dbr:App_Tracking_Transparency dbr:Apple_IDFA dbr:IOS_14 dbr:IPhone dbr:Identifier_For_Advertisers dbr:Identifier_for_Advertisers_(Apple) dbr:Identifier_for_Advertising_(Apple) dbr:IDFA |
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wikipedia-en:Identifier_for_Advertisers |