| dbo:abstract |
The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy is a book by Gary Schwartz that analyzes the evolution of mobile shopper behaviour. The book was first released in 2011 in the US and Canadian markets by Simon & Schuster, Atria imprint. The Impulse Economy the first of a series of mobile marketing books published by Simon & Schuster. The second in the series, Fast Shopper, Slow Store, was published in 2012. The Impulse Economy was the first NFC enabled "smart book". RFID stickers were placed on the cover of the book to allow book shopper with a NFC enabled phone to tap to instantly link to book information. Simon & Schuster calls this the first contactless book. The online book abstract reads, "We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer?" (en) |
| dbo:author |
dbr:Gary_Schwartz_(designer) |
| dbo:country |
dbr:United_States |
| dbo:isbn |
978-1-4516-7186-5 |
| dbo:mediaType |
dbr:Hardcover |
| dbo:nonFictionSubject |
dbr:Economy |
| dbo:numberOfPages |
240 (xsd:positiveInteger) |
| dbo:publisher |
dbr:Atria_Books |
| dbo:releaseDate |
2011-11-01 (xsd:date) |
| dbo:thumbnail |
wiki-commons:Special:FilePath/Impulse_economy.jpg?width=300 |
| dbo:wikiPageExternalLink |
https://web.archive.org/web/20111205054444/http:/www.mobilecommercedaily.com/2011/11/02/book-excerpt-the-impulse-economy https://web.archive.org/web/20120425062559/http:/video.ca.msn.com/watch/video/mobile-consumer-11-16-11-4-35-pm/jvruy70v/ https://www.simonandschuster.com/books/The-Impulse-Economy/Gary-Schwartz/9781451671872 |
| dbo:wikiPageID |
33811170 (xsd:integer) |
| dbo:wikiPageLength |
3133 (xsd:nonNegativeInteger) |
| dbo:wikiPageRevisionID |
1122650851 (xsd:integer) |
| dbo:wikiPageWikiLink |
dbr:Canada dbr:United_States dbc:2011_non-fiction_books dbr:Gary_Schwartz_(designer) dbc:Marketing_books dbr:Simon_&_Schuster dbr:Atria_(imprint) dbr:Hardcover dbr:Atria_Books dbc:Atria_Publishing_Group_books dbc:E-commerce dbr:Economy dbr:RFID dbr:Near_field_communication |
| dbp:author |
dbr:Gary_Schwartz_(designer) |
| dbp:country |
dbr:Canada dbr:United_States |
| dbp:isbn |
978 (xsd:integer) |
| dbp:language |
English (en) |
| dbp:mediaType |
Print (en) |
| dbp:name |
The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy (en) |
| dbp:pages |
240 (xsd:integer) |
| dbp:publisher |
dbr:Atria_Books |
| dbp:releaseDate |
2011-11-01 (xsd:date) |
| dbp:subject |
dbr:Economy |
| dbp:wikiPageUsesTemplate |
dbt:Infobox_book dbt:Multiple_issues dbt:Notability dbt:Refimprove dbt:Reflist |
| dc:publisher |
Atria Books |
| dct:subject |
dbc:2011_non-fiction_books dbc:Marketing_books dbc:Atria_Publishing_Group_books dbc:E-commerce |
| rdf:type |
owl:Thing bibo:Book schema:Book schema:CreativeWork dbo:Work wikidata:Q234460 wikidata:Q386724 wikidata:Q571 dbo:Book dbo:WrittenWork |
| rdfs:comment |
The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy is a book by Gary Schwartz that analyzes the evolution of mobile shopper behaviour. The book was first released in 2011 in the US and Canadian markets by Simon & Schuster, Atria imprint. The Impulse Economy the first of a series of mobile marketing books published by Simon & Schuster. The second in the series, Fast Shopper, Slow Store, was published in 2012. (en) |
| rdfs:label |
Impulse Economy (en) |
| owl:sameAs |
wikidata:Impulse Economy https://global.dbpedia.org/id/4n5i7 |
| prov:wasDerivedFrom |
wikipedia-en:Impulse_Economy?oldid=1122650851&ns=0 |
| foaf:depiction |
wiki-commons:Special:FilePath/Impulse_economy.jpg |
| foaf:isPrimaryTopicOf |
wikipedia-en:Impulse_Economy |
| foaf:name |
(en) The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy (en) |
| is dbo:wikiPageRedirects of |
dbr:Impulse_economy |
| is dbo:wikiPageWikiLink of |
dbr:Proximity_marketing dbr:Impulse_economy |
| is foaf:primaryTopic of |
wikipedia-en:Impulse_Economy |
