Japan–British Exhibition (original) (raw)

The Japan-British Exhibition of 1910 (日英博覧会, Nichi-Ei Hakuran-kai) took place at White City, London in Great Britain from 14 May 1910 to 29 October 1910. It was the largest international exposition that the Empire of Japan had ever participated in and was driven by a desire of Japan to develop a more favorable public image in Britain and Europe following the renewal of the Anglo-Japanese Alliance. It was also hoped that the display of manufactured products would lead to increased Japanese trade with Britain. Japan made a successful effort to display its new status as a great power by emphasizing its new role as a colonial power in Asia.