Joe Fresh (original) (raw)

Joe Fresh is a Canadian fashion brand and retail chain created by designer Joe Mimran for Canadian food distributor Loblaw Companies Limited. It was formed in 2006. The label includes adult and children's wear, shoes, handbags, jewelry, beauty products, and bath items. Joe Fresh entered the U.S. market with permanent and pop-up stores in New York City and the surrounding region, with an international flagship store located at 510 Fifth Avenue. In 2012, the brand also appeared in approximately 680 JCPenney stores throughout the United States.