Just Do It (original) (raw)
Just Do It or JDI for short is a trademark of shoe company Nike, and it is one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from 877millionto877 million to 877millionto9.2 billion in worldwide sales) from 1988 to 1998. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh.
.gif?width=300)
| Property | Value |
|---|---|
| dbo:abstract | Just Do It or JDI for short is a trademark of shoe company Nike, and it is one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from 877millionto877 million to 877millionto9.2 billion in worldwide sales) from 1988 to 1998. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh. (en) Just Do It ou, stylisé en lettres capitales « JUST DO IT. », est une marque déposée en 1988 par la société d'équipements sportifs Nike, devenu un slogan marketing célèbre. Avec cette campagne de publicité, à Nike a accru sa part de marché dans le secteur des chaussures de sport en Amérique du Nord de 18 % à 43 % durant la période 1988-1998. Dans de nombreuses situations liées à Nike, « Just Do It » apparaît à côté du Swoosh, le logo en forme de virgule de Nike. Dans les années 1980, le slogan a acquis une grande notoriété et, preuve de son succès a été détourné, notamment par les humoristes. (fr) Just Do It은 스포츠 의류, 제조 회사인 나이키의 등록상표이자 나이키 브랜드의 핵심 요소 중 하나이다. 이 슬로건은 1988년 광고 대행사 회의에서 만들어졌다. 광고 대행사 의 설립자인 은 의 마지막 말에서 "Just Do It"이라는 나이키 슬로건의 영감을 얻었다고 한다. 나이키는 "Just Do It" 캠페인으로 인해, 스포츠 슈즈 시장 점유율이 1988년 18%에서 1998년 43%로 증가했다. 많은 나이키 광고에는 스우시(Swoosh) 로고와 함께 "Just Do It"이라는 슬로건이 사용되고 있다. (ko) |
| dbo:thumbnail | wiki-commons:Special:FilePath/JUST_DO_IT._(NIKE).gif?width=300 |
| dbo:wikiPageExternalLink | https://www.youtube.com/watch%3Fv=Fq2CvmgoO7I |
| dbo:wikiPageID | 36405660 (xsd:integer) |
| dbo:wikiPageLength | 9663 (xsd:nonNegativeInteger) |
| dbo:wikiPageRevisionID | 1124525780 (xsd:integer) |
| dbo:wikiPageWikiLink | dbr:Roger_Federer dbr:Ronaldinho dbr:Bo_Jackson dbc:Advertising_campaigns dbr:Creative_Commons dbr:Colin_Kaepernick dbr:GIF dbr:Gary_Gilmore dbr:Google dbr:LaBeouf,_Rönkkö_&_Turner dbc:Nike_Inc._advertising dbr:Trademark dbr:Central_Saint_Martins dbr:U.S._national_anthem_protests_(2016–present) dbr:Wayne_Rooney dbr:Wieden+Kennedy dbr:Dan_Wieden dbr:Nike,_Inc. dbr:Chroma_key dbr:Internet_meme dbc:1988_establishments_in_the_United_States dbc:American_advertising_slogans dbr:LeBron_James dbc:1988_neologisms dbr:Kobe_Bryant dbr:Michael_Jordan dbr:Rafael_Nadal dbr:Reebok dbr:Serena_Williams dbr:Shia_LaBeouf dbr:Viral_video dbr:Swoosh dbr:Target_group dbr:File:JUST_DO_IT._(NIKE).gif |
| dbp:wikiPageUsesTemplate | dbt:About dbt:Reflist dbt:Short_description dbt:Unreliable_source? dbt:Use_mdy_dates dbt:Nike |
| dcterms:subject | dbc:Advertising_campaigns dbc:Nike_Inc._advertising dbc:1988_establishments_in_the_United_States dbc:American_advertising_slogans dbc:1988_neologisms |
| gold:hypernym | dbr:Trademark |
| rdf:type | dbo:Company yago:Abstraction100002137 yago:Act100030358 yago:Activity100407535 yago:AdvertisingCampaign100798959 yago:AuditoryCommunication107109019 yago:Campaign100798245 yago:Communication100033020 yago:Event100029378 yago:Motto107152259 yago:PsychologicalFeature100023100 yago:Work100575741 yago:YagoPermanentlyLocatedEntity yago:Saying107151380 yago:Speech107109196 yago:Undertaking100795720 yago:Venture100797878 yago:WikicatAdvertisingCampaigns yago:WikicatAdvertisingSlogans umbel-rc:Album_IBO |
| rdfs:comment | Just Do It or JDI for short is a trademark of shoe company Nike, and it is one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from 877millionto877 million to 877millionto9.2 billion in worldwide sales) from 1988 to 1998. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh. (en) Just Do It ou, stylisé en lettres capitales « JUST DO IT. », est une marque déposée en 1988 par la société d'équipements sportifs Nike, devenu un slogan marketing célèbre. Avec cette campagne de publicité, à Nike a accru sa part de marché dans le secteur des chaussures de sport en Amérique du Nord de 18 % à 43 % durant la période 1988-1998. Dans de nombreuses situations liées à Nike, « Just Do It » apparaît à côté du Swoosh, le logo en forme de virgule de Nike. Dans les années 1980, le slogan a acquis une grande notoriété et, preuve de son succès a été détourné, notamment par les humoristes. (fr) Just Do It은 스포츠 의류, 제조 회사인 나이키의 등록상표이자 나이키 브랜드의 핵심 요소 중 하나이다. 이 슬로건은 1988년 광고 대행사 회의에서 만들어졌다. 광고 대행사 의 설립자인 은 의 마지막 말에서 "Just Do It"이라는 나이키 슬로건의 영감을 얻었다고 한다. 나이키는 "Just Do It" 캠페인으로 인해, 스포츠 슈즈 시장 점유율이 1988년 18%에서 1998년 43%로 증가했다. 많은 나이키 광고에는 스우시(Swoosh) 로고와 함께 "Just Do It"이라는 슬로건이 사용되고 있다. (ko) |
| rdfs:label | Just Do It (en) Just Do It (fr) Just Do It (ko) |
| owl:sameAs | freebase:Just Do It yago-res:Just Do It wikidata:Just Do It dbpedia-fr:Just Do It http://hy.dbpedia.org/resource/Just_Do_It dbpedia-ko:Just Do It https://global.dbpedia.org/id/AMCy |
| prov:wasDerivedFrom | wikipedia-en:Just_Do_It?oldid=1124525780&ns=0 |
| foaf:depiction | wiki-commons:Special:FilePath/JUST_DO_IT._(NIKE).gif |
| foaf:isPrimaryTopicOf | wikipedia-en:Just_Do_It |
| is dbo:wikiPageRedirects of | dbr:Just_do_it dbr:Just_Do_It. dbr:Just_Do_It_(Nike) dbr:Just_Do_It_(Niké) dbr:Just_do_it! |
| is dbo:wikiPageWikiLink of | dbr:Scott_Bedbury dbr:Just_do_it dbr:David_Kennedy_(advertising) dbr:Vlora_Çitaku dbr:Deaths_in_September_2022 dbr:Gary_Gilmore dbr:Brand dbr:Copywriting dbr:The_Secret_Life_of_Walter_Mitty_(2013_film) dbr:LaBeouf,_Rönkkö_&_Turner dbr:9th_Streamy_Awards dbr:Dan_Wieden dbr:Nike,_Inc. dbr:Nike_Air_Max dbr:Nils_Gaup dbr:Go_for_It dbr:Doo_Town dbr:Shia_LaBeouf dbr:Slogan dbr:The_Hunger_March dbr:List_of_years_in_television dbr:Pledis_Entertainment_discography dbr:Walt_Stack dbr:Just_Do_It. dbr:Just_Do_It_(Nike) dbr:Just_Do_It_(Niké) dbr:Just_do_it! |
| is foaf:primaryTopic of | wikipedia-en:Just_Do_It |
