Kesäkumi (original) (raw)

Kesäkumi is a major annual Finnish campaign organized by the Finnish Red Cross (in Finnish Suomen Punainen Risti), the Family Federation of Finland (Väestöliitto) and Finnish radio station YleX (originally called Radiomafia). Held every summer since 1996, it aims to encourage young people to prevent the spread of STDs (sexually transmitted diseases) and informs and encourages them to safe sex through use of condoms, thus the name Kesäkumi (meaning "summer rubber" in Finnish).