Life Paint (original) (raw)

Life Paint is the trade name of a highly-reflective spray paint developed by Volvo to increase the visibility of cyclists during trips after dark. It was developed in collaboration with Swedish reflective spray manufacturer 'Albedo 100', who previously marketed a similar paint for use on the coats of pets and horses. The paint lasts for about one week after use, but is easily washed off without damaging the surface to which it was applied. Although initially developed for the use of cyclists, it could also protect pedestrians.