List of marketing terms (original) (raw)

Many terms are used in the marketing field. * AIDA (marketing) * Arrow information paradox * Attack marketing * Bargain bin * Business-to-business * Business-to-consumer * Business-to-government * Cause marketing * Copy testing * Cost per conversion * Customer lifetime value * Customer relationship management * Decision making unit * Disintermediation * Double jeopardy (marketing) * * Emotional Branding * Engagement (marketing) * Facelift (product) * Fallacy of quoting out of context * Fine print * Flighting (advertising) * Growth Hacking * Heavy-up * Inseparability * Intangibility * Integrated marketing communications * Low-end market * Marketing communications * Marketing experimentation * Marketing exposure * Marketing information system * Marketing mix