Malcolm Ashworth (original) (raw)

Malcolm Stanley Wyndham Ashworth MBIM MCIM (14 November 1925 – 7 April 1978) was a decorated British army officer and intelligence officer, who is also regarded as the leading figure in the establishment of marketing as a professional discipline in the UK. He is credited with having saved Crawford's Advertising Agency, arguably the most important British advertising agency of the first half of the 20th century, from financial failure in the late 1960s while acting as chairman and chief executive.