| dbo:abstract |
A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service.It is typically written as a part of product marketing or product management. The document should explain: * What (new) product is being discussed * Who the target customers are * What products are in competition with the proposed one * Why customers are likely to want this product. (en) 市場需求文件（market requirements document）簡稱MRD，是项目管理及系统工程中的文件，其中在敘述客戶針對產品（或是服務）的需求及需要。市場需求文件一般會是或產品管理文件的一部份。市場需求文件需要回覆以下的問題： * 要討論的是什麼產品？ * 哪些人是目標客戶？ * 此產品在市面上有哪些競爭商品？ * 為何客戶會要買這個產品？ (zh) |
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1270 (xsd:nonNegativeInteger) |
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dbr:Product_marketing dbr:Product_management dbr:Requirements_management dbr:Product_requirements_document dbr:Systems_engineering dbc:Product_management dbr:Project_management dbr:User_requirements_document |
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dbt:Business-stub dbt:Reflist dbt:RefImprove dbt:Marketing |
| dct:subject |
dbc:Product_management |
| gold:hypernym |
dbr:Document |
| rdf:type |
dbo:Book |
| rdfs:comment |
A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service.It is typically written as a part of product marketing or product management. The document should explain: * What (new) product is being discussed * Who the target customers are * What products are in competition with the proposed one * Why customers are likely to want this product. (en) 市場需求文件（market requirements document）簡稱MRD，是项目管理及系统工程中的文件，其中在敘述客戶針對產品（或是服務）的需求及需要。市場需求文件一般會是或產品管理文件的一部份。市場需求文件需要回覆以下的問題： * 要討論的是什麼產品？ * 哪些人是目標客戶？ * 此產品在市面上有哪些競爭商品？ * 為何客戶會要買這個產品？ (zh) |
| rdfs:label |
Market requirements document (en) 市場需求文件 (zh) |
| owl:sameAs |
freebase:Market requirements document wikidata:Market requirements document dbpedia-zh:Market requirements document https://global.dbpedia.org/id/4rF1i |
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wikipedia-en:Market_requirements_document?oldid=907741828&ns=0 |
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dbr:MRD |
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dbr:Marketing_Requirements_Document dbr:Marketing_requirements_document |
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dbr:Product_marketing dbr:MRD dbr:Product_planning dbr:Marketing_Requirements_Document dbr:Marketing_requirements_document |
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wikipedia-en:Market_requirements_document |