Marketing for Wario Land: Shake It! (original) (raw)
The marketing for the 2008 Wii video game Wario Land: Shake It! featured multiple campaigns, the most notable being a YouTube video in which the protagonist Wario does various large-impact actions and collecting items, causing the surrounding YouTube webpage to be destroyed bit by bit while these items accumulate around the page. The video was directed by staff from the marketing company Goodby, Silverstein & Partners and produced by Jennifer Wilson of the production company Mike Kellogg. It was eventually taken down and replaced by a documentary-style advertisement for the 2009 Wii game Punch-Out!!, created by the same company.
| Property | Value |
|---|---|
| dbo:abstract | The marketing for the 2008 Wii video game Wario Land: Shake It! featured multiple campaigns, the most notable being a YouTube video in which the protagonist Wario does various large-impact actions and collecting items, causing the surrounding YouTube webpage to be destroyed bit by bit while these items accumulate around the page. The video was directed by staff from the marketing company Goodby, Silverstein & Partners and produced by Jennifer Wilson of the production company Mike Kellogg. It was eventually taken down and replaced by a documentary-style advertisement for the 2009 Wii game Punch-Out!!, created by the same company. The video advertisement was successful among YouTube users, journalists, and marketing professionals, while earning 4 million views on YouTube in its first month. The advertisement received multiple awards and recognition, particularly for having inspired future advertisements by other companies. Its removal was regarded as disappointing by GameZone staff due to only being able to see it now in non-interactive re-uploads. (en) O marketing de Wario Land: Shake It!, jogo eletrônico de 2008 para Wii, foi composto por diversas campanhas, sendo a mais notável um vídeo no YouTube no qual o protagonista Wario realiza várias ações de grande impacto e coleta itens, fazendo com que a página ao redor fique destruída pouco a pouco enquanto esses itens se acumulam ao redor a página. O vídeo foi dirigido por uma equipe da empresa de marketing Goodby, Silverstein & Partners e produzido por Jennifer Wilson da produtora Mike Kellogg. O vídeo acabou sendo retirado do ar e substituído por um anúncio em estilo documentário para o jogo Punch-Out!!, criado pela mesma empresa. O anúncio teve sucesso entre os usuários do YouTube, jornalistas e profissionais de marketing, obtendo 4 milhões de visualizações apenas no primeiro mês, e recebeu diversos reconhecimentos, principalmente por ter inspirado futuros anúncios de outras empresas. (pt) |
| dbo:thumbnail | wiki-commons:Special:FilePath/Wario-YouTube.png?width=300 |
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| dbo:wikiPageLength | 11484 (xsd:nonNegativeInteger) |
| dbo:wikiPageRevisionID | 1096662375 (xsd:integer) |
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| dbp:agency | dbr:Goodby,_Silverstein_&_Partners |
| dbp:caption | Screenshot of the YouTube ad (en) |
| dbp:client | dbr:Nintendo |
| dbp:country | United States (en) |
| dbp:director | Jeff Goodby (en) Rich Silverstein (en) Bryan Houlette (en) Erik Enberg (en) |
| dbp:language | English (en) |
| dbp:media | dbr:YouTube |
| dbp:name | Wario Land: Shake It — Amazing Footage! (en) |
| dbp:product | Wario Land: Shake It! (en) |
| dbp:productionCompany | Mike Kellogg (en) |
| dbp:released | 2008 (xsd:integer) |
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| dcterms:subject | dbc:Wario_(series) dbc:Wario_Land dbc:Video_game_marketing dbc:Advertisements dbc:2008_YouTube_videos dbc:Wii |
| rdfs:comment | The marketing for the 2008 Wii video game Wario Land: Shake It! featured multiple campaigns, the most notable being a YouTube video in which the protagonist Wario does various large-impact actions and collecting items, causing the surrounding YouTube webpage to be destroyed bit by bit while these items accumulate around the page. The video was directed by staff from the marketing company Goodby, Silverstein & Partners and produced by Jennifer Wilson of the production company Mike Kellogg. It was eventually taken down and replaced by a documentary-style advertisement for the 2009 Wii game Punch-Out!!, created by the same company. (en) O marketing de Wario Land: Shake It!, jogo eletrônico de 2008 para Wii, foi composto por diversas campanhas, sendo a mais notável um vídeo no YouTube no qual o protagonista Wario realiza várias ações de grande impacto e coleta itens, fazendo com que a página ao redor fique destruída pouco a pouco enquanto esses itens se acumulam ao redor a página. O vídeo foi dirigido por uma equipe da empresa de marketing Goodby, Silverstein & Partners e produzido por Jennifer Wilson da produtora Mike Kellogg. (pt) |
| rdfs:label | Marketing for Wario Land: Shake It! (en) Marketing de Wario Land: Shake It! (pt) |
| owl:sameAs | wikidata:Marketing for Wario Land: Shake It! dbpedia-pt:Marketing for Wario Land: Shake It! https://global.dbpedia.org/id/CAddp |
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