Markus Giesler (original) (raw)

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Markus Giesler (* 20. Juli 1976 in Iserlohn) ist ein deutscher Konsumforscher und außerordentlicher Professor („Associate Professor“) für Marketing an der der York University in Toronto. Seine Forschungsschwerpunkte sind die Soziologie und Anthropologie in Marketing und Konsum. (de)
Markus Giesler is a consumer sociologist and Professor of Marketing at the Schulich School of Business at York University. His research examines how ideas and things such as products, services, experiences, technologies, brands, and intellectual property acquire value over time, technology consumption, moral consumption, and the role of multiple stakeholders in the market creation process. Before doing his PhD in marketing, Giesler spent ten years operating his own record label and recording business in Germany. In 2014, he was named "one of the most outstanding business school professors under 40 in the world." Giesler is also the creator of the "Big Design" blog, which develops a sociological perspective on marketing, market creation, and customer experience design. Markus Giesler was born in Iserlohn, and studied economics, management, and marketing at Witten/Herdecke University. He emigrated to Canada in 2004. (en)

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Markus Giesler (en)

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Author, Marketing Professor (en)

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Markus Giesler (* 20. Juli 1976 in Iserlohn) ist ein deutscher Konsumforscher und außerordentlicher Professor („Associate Professor“) für Marketing an der der York University in Toronto. Seine Forschungsschwerpunkte sind die Soziologie und Anthropologie in Marketing und Konsum. (de)
Markus Giesler is a consumer sociologist and Professor of Marketing at the Schulich School of Business at York University. His research examines how ideas and things such as products, services, experiences, technologies, brands, and intellectual property acquire value over time, technology consumption, moral consumption, and the role of multiple stakeholders in the market creation process. Before doing his PhD in marketing, Giesler spent ten years operating his own record label and recording business in Germany. In 2014, he was named "one of the most outstanding business school professors under 40 in the world." Giesler is also the creator of the "Big Design" blog, which develops a sociological perspective on marketing, market creation, and customer experience design. (en)

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Markus Giesler (en)
Markus Giesler (de)

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Markus Giesler (en)

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