Metro (typeface) (original) (raw)

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Metro is a sans-serif typeface family created by William Addison Dwiggins and released by the American Mergenthaler Linotype Company from 1929 onwards. Metro was Dwiggins's first typeface, which he created at the age of 49 after establishing himself as one of the pre-eminent lettering artists and book designers of the early 20th century. In 1928, Dwiggins wrote Layout in Advertising, in which he criticized the lack of "good" sans-serif types available. Harry L. Gage, assistant director of typography at Linotype, reviewed the book, and in 1929 he offered to hire Dwiggins to design the "good" sans-serif he felt was lacking. Dwiggins was brought in as a consultant and quickly established a rapport with Chauncey H. Griffith, the company's head of type design, who would manage the production of

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dbo:abstract Metro is a sans-serif typeface family created by William Addison Dwiggins and released by the American Mergenthaler Linotype Company from 1929 onwards. Metro was Dwiggins's first typeface, which he created at the age of 49 after establishing himself as one of the pre-eminent lettering artists and book designers of the early 20th century. In 1928, Dwiggins wrote Layout in Advertising, in which he criticized the lack of "good" sans-serif types available. Harry L. Gage, assistant director of typography at Linotype, reviewed the book, and in 1929 he offered to hire Dwiggins to design the "good" sans-serif he felt was lacking. Dwiggins was brought in as a consultant and quickly established a rapport with Chauncey H. Griffith, the company's head of type design, who would manage the production of all his typefaces for the rest of his career. Metro was inspired by a wave of new "geometric" sans-serif designs such as Futura, which had attracted attention for their basis on simple geometric shapes like circles and straight lines, rather than on the traditional 'grotesque' style of sans-serifs such as Franklin Gothic. While his opinion of these new designs was less negative, Dwiggins was unsatisfied with the lowercase in existing geometric typefaces and decided to create a font with breaks from pure geometry that could make it more interesting to read. In the midst of the geometric vogue, however, his approach proved less popular than hoped, and the typeface was redesigned several years later to more closely resemble the popular Futura. Several digital revivals in recent years have returned to Dwiggins's original designs or offered them as alternates. (en)
dbo:thumbnail wiki-commons:Special:FilePath/MetroSpecimen.svg?width=300
dbo:wikiPageExternalLink http://magazines.iaddb.org/issue/AA/1930-04-02/edition/null/page/104 http://magazines.iaddb.org/issue/AA/1930-07-09/edition/null/page/94 http://magazines.iaddb.org/issue/AA/1932-03-01/edition/null/page/3
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dbp:aka Geometric 415 (en)
dbp:classifications dbr:Sans-serif
dbp:creator dbr:William_Addison_Dwiggins
dbp:foundry dbr:Mergenthaler_Linotype_Company
dbp:name Metro (en)
dbp:releasedate 1929 (xsd:integer) 1931 (xsd:integer) 1932 (xsd:integer)
dbp:style dbr:Sans-Serif
dbp:variations Metro Nova (en) Chronicle Metro (en) Metro Office (en)
dbp:wikiPageUsesTemplate dbt:Reflist dbt:Infobox_font
dct:subject dbc:Typefaces_designed_by_William_Addison_Dwiggins dbc:Geometric_sans-serif_typefaces dbc:Linotype_typefaces
rdfs:comment Metro is a sans-serif typeface family created by William Addison Dwiggins and released by the American Mergenthaler Linotype Company from 1929 onwards. Metro was Dwiggins's first typeface, which he created at the age of 49 after establishing himself as one of the pre-eminent lettering artists and book designers of the early 20th century. In 1928, Dwiggins wrote Layout in Advertising, in which he criticized the lack of "good" sans-serif types available. Harry L. Gage, assistant director of typography at Linotype, reviewed the book, and in 1929 he offered to hire Dwiggins to design the "good" sans-serif he felt was lacking. Dwiggins was brought in as a consultant and quickly established a rapport with Chauncey H. Griffith, the company's head of type design, who would manage the production of (en)
rdfs:label Metro (typeface) (en)
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prov:wasDerivedFrom wikipedia-en:Metro_(typeface)?oldid=1049657529&ns=0
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is foaf:primaryTopic of wikipedia-en:Metro_(typeface)