Mitchum (original) (raw)

Mitchum is a brand of antiperspirant-deodorant, owned by New York-based personal care company Revlon. It is widely known for introducing the first commercially successful sweat blocking antiperspirant and its marketing tagline, "So effective you can skip a day," in use until 2007. On June 16, 2022, its parent, Revlon, filed for Chapter 11 bankruptcy.