Mobile phone content advertising (original) (raw)

Mobile phone content advertising is the promotion of ring tones, games and other mobile phone services. Such services are usually subscription-based and use the short message service (SMS) system to join up to them. Another method is broadcasting messages to the mobile phone's idle-screen, enabling the mobile operators or advertisers to reach millions in real-time. The advertising and sale of ring tones in particular has seen a massive growth in recent years, with some commercial breaks, particularly on music television channels and in motor racing (especially NASCAR, with Sprint Nextel as the series sponsor), being dominated by such adverts. Advertising in newspapers and magazines has also become popular.