Multivariate landing page optimization (original) (raw)

Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo. This example yields k×m×n landing page configurations. Multivariate landing page optimization can be executed in a live (production) environment, or through simulations and market research surveys.