Muse (瞄) is a bilingual Hong Kong-based multimedia publisher specialising in content related to the art and culture scene of Hong Kong and greater China. Muse now concentrates on digital media, books, and specialised publishing projects, and is a developer for both Amazon.com's Kindle Store and Apple's iBookstore, Muse also maintains its own online bookstore. Until December 2010, Muse published an award-winning monthly arts and culture magazine. It was the only art magazine to have won the Society of Publishers in Asia's Award for Editorial Excellence (local English newspaper/ magazine category) in 2008 and 2009. The magazine started publishing in February 2007 and released its last issue in December 2010. In December 2011, Muse launched the first of a series of blogs on its web site. The bilingual blog section, labelled 'think again' (逆想), was launched with a theatre column by Winnie Chau (周潁榆), a Hong Kong theatre critic. This ongoing blog was paired with the past theatre archives from the magazine, encompassing more than 75 reviews and articles about Hong Kong theatre. In March 2012, a blog on architecture was added, authored by Sylvia Chan (陳曼霞). (en)