The National Thoroughbred Racing Association (NTRA) is a broad-based coalition of American horse racing interests consisting of leading thoroughbred racetracks, owners, breeders, trainers and affiliated horse racing associations, charged with increasing the popularity of horse racing and improving economic conditions for industry participants. The NTRA has offices in Lexington, Kentucky, and Rye Brook, New York. Historically, it is the marketing departments of the individual tracks, not the national marketing campaigns, which have attracted a fan base. In 2012, the radio campaign by advertising agency, DeVito/Verdi, led to an increase in a younger, more affluent fan base, and won the Mercury awards for the best radio campaign. (en)
全米サラブレッド競馬協会(ぜんべいさらぶれっどけいばきょうかい、National Thoroughbred Racing Association)はアメリカ合衆国における北米全土の競馬場および競馬関係団体の任意加盟団体である。通称NTRA。 (ja)
全米サラブレッド競馬協会(ぜんべいさらぶれっどけいばきょうかい、National Thoroughbred Racing Association)はアメリカ合衆国における北米全土の競馬場および競馬関係団体の任意加盟団体である。通称NTRA。 (ja)
The National Thoroughbred Racing Association (NTRA) is a broad-based coalition of American horse racing interests consisting of leading thoroughbred racetracks, owners, breeders, trainers and affiliated horse racing associations, charged with increasing the popularity of horse racing and improving economic conditions for industry participants. The NTRA has offices in Lexington, Kentucky, and Rye Brook, New York. (en)