No Sweat Apparel (original) (raw)

No Sweat Apparel ('No Sweat) is an American company founded in 2000 with the goal of establishing union-made clothing as the gold standard for sweatshop-free apparel. The company experienced meteoric growth in 2004–05 following the launch of their No Sweat sneaker, a Converse look alike, shortly after Nike bought the iconic Chuck Taylor all-star. No Sweat put a spec sheet in the shoe box that detailed the wages and benefits received by their workers and challenged Nike to do the same. No Sweat's challenge to Nike was covered by AP, NPR, Boston Globe and many other media outlets around the world.